Conducted a ThemeTesting® focus group study for the defense in commercial litigation that was pending in Hillsborough County. The case involved claims for tens of millions of dollars in property damage and business disruption, as well as alleged violations of the Florida Civil Remedies Act. The ThemeTesting study assisted the trial team with identifying and developing persuasive arguments and evidentiary presentations. The case was tried to a Hillsborough County jury and the jury returned a defense verdict on all counts.
