Defamation Case

Dec 15, 2020

ThemeVision designed and implemented an online mock juror survey to assist our client in defending against a defamation claim. This was a commercial case wherein the plaintiff alleged his roofing business had been harmed by a presentation that included material taken from his own company’s website. A large-sample study was conducted in which mock jurors read a written case summary and viewed slides from the presentation. Study results contributed to the negotiation of a favorable settlement in the case.