Designed and implemented an online mock juror survey to aid the defense in a lawsuit brought against a university. The case involved claims of wrongful termination by tenured faculty who were laid off during a period of financial exigency. ThemeVision created and presented a written case summary to a large sample of adult residents of the trial jurisdiction. Statistical analyses revealed mock jurors’ overall assessment the evidence and allowed creation of a profile of the prototypical “unfavorable” juror that was used by the trial team during juror selection.
