Guessing is not knowing.

Data is knowing.

In high-stakes litigation, there is no room for assumption. The difference between what you know and what you think you know could be the difference between winning and losing.

Your clients rely on your judgment and legal expertise to inform strategy, and you rely on knowing the facts. All of them. But judgment and expertise are only effective when applied to what is known, and there are always unknowns.

How will the decision makers perceive the facts and the arguments?
What biases do I need to overcome?
How persuasive is this witness?
Will the jury understand and remember this?

You could make an educated guess. Play a hunch. Go with your gut. Or you could know. ThemeVision exists so you can know… and then act to your client’s advantage. For more than 15 years, our trial consultants have applied expert research design, cognitive science, and courtroom experience, to gathering and analyzing case-specific data. We use that data to help smart litigators perfect their themes and strategies to win favorable outcomes for their clients. And we can do that for you.

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Our Services

Survey

Mitigate doubt with data

Quantitative and qualitative research, scientifically designed to reduce the risk of assumption and inform strategy.

Community Attitude Surveys | Venue Analysis | Online Jury Research

Survey

Mitigate doubt with data

Counsel

Plan and perfect your strategy

Counsel

Plan and perfect your strategy

This is where data and decision-making meet. It’s also where the academic study of human behavior and communications pays off in persuasion and advocacy.

Jury Selection | Theme Development | Witness Prep | Communications

Visualize

Make the complex clear

Visualize

Make the complex clear

In complex litigation, information fatigue can get in the way of recall and good decision making. We develop demonstratives that focus the judge and jury on what’s important.

Courtroom Graphics | Trial Demonstratives | Evidence Presentation

Test

Know before you go

Test

Know before you go

You can never be too sure or too prepared. The best plans are the ones you can test and adjust based on what you’ve learned…before you put them into action.

Mock Trials | Focus Groups | Mock ADR

National Experience. Local Data.

We’ve interviewed over 7,000 jurors from 50+ venues across the U.S. and you get the benefit of that experience when you work with our team. You also get your own data. Venue-specific. Case specific. No shortcuts.

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Ready to experience the ThemeVision difference?

WE’RE PEOPLE WHO STUDY PEOPLE

ThemeVision consultants have authored more than 50 scholarly publications on legal psychology.

Our work not only advances your case… it advances understanding in the field so that others can know more.

Get to Know Our People