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Dr. Dennis P. Stolle

Your Arguments, Make Them Sticky

Oct 9th, 2020
Dr. Dennis P. Stolle, ThemeVision Focus, Video Series for Litigation Attorneys
Themevision Focus

In this 3-minute installment in the ThemeVision Focus Video Series for Litigators, Dr. Dennis P. Stolle describes the psychology of making a winning litigation argument “stick.” He discusses how, in making a winning argument, you MUST also make an argument that people can remember.

Thanks to Dan Heath for your great book – Made to Stick