Your Arguments, Make Them Sticky

October 9, 2020• Dennis P. Stolle, JD, PhD

In this 3-minute installment in the ThemeVision Focus Video Series for Litigators, Dr. Dennis P. Stolle describes the psychology of making a winning litigation argument "stick." He discusses how, in making a winning argument, you MUST also make an argument that people can remember.

Thanks to Dan Heath for your great book - Made to Stick

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