INSIGHTS

Over 25 years of studying juries, I’ve noticed many people don’t think too highly of serving as a juror. They believe jury duty is a waste of time, something to be dodged by skipping outright or showing up and saying something outrageous to get booted. And many people would probably say jury decisions are influenced... read more

All mock juror research involves asking a sample of people to think like real jurors and share their beliefs and opinions about a case. This research takes many forms – surveys, focus groups, mock trials, and targeted studies on opening statements, closing arguments, or witness perception – to name a few. But the underlying goal... read more