Conducted a ThemeTesting focus group study on behalf of the defense in a fire case that was pending in federal court in Mobile. The case involved a house fire that resulted in the deaths of three children. The plaintiffs alleged that a defect in our client’s product had caused the fire. The focus group research helped the trial team to identify themes that were likely to resonate with jurors and to assess the case risks. The focus group research also provided data used in the development of a juror profile and the development of voir dire questions and strategies. Result: The case settled favorably the evening prior to jury selection.
