Conducted social attitude research for a high-profile organizational client in the healthcare sector. Two research studies were conducted. An online survey was first designed and administered to a diverse national sample of U.S. adults to gain a broad sense of community sentiments on several key issues. Then on-site focus groups were held in three different metropolitan areas to facilitate an interactive discussion about selected issues. Results from the two studies were used by the organization to create an integrated master plan for strategic communications with the general public, media, and federal lawmakers.